Bentley + Lace Preferred Photographer Partners
Your Client Closet Just Got Bigger.
Offer original couture as part of your photography experience without buying, storing, cleaning, or maintaining a giant gown closet. Preferred Photographer Partners unlock 35% partner rental pricing, one 50% off rental perk each month, client savings, custom-gown savings, early access, and opportunities to grow alongside Bentley + Lace.
More wardrobe. Less overhead.
Make the gown part of why clients book you.
A beautiful client closet can increase perceived value, but building one is expensive, size-limited, storage-heavy, and constantly needs refreshing. This program gives approved photographers a smarter way to offer couture without owning every gown.
Sell the experience, not the inventory.
Use statement gowns to create premium sessions without tying up thousands of dollars in wardrobe.
Create a virtual client closet.
Access changing sizes, colors, silhouettes, seasonal releases, and adjustable designs as needed.
Custom couture when you need more.
Approved partners receive 10% off qualifying custom gowns $425+ for signature concepts, client requests, and studio wardrobe.
Why photographers join
5 reasons this partnership is worth saying yes to.
Access couture, give your clients more options, create stronger session experiences, and grow alongside a brand created with portraiture in mind.
A bigger wardrobe without the investment.
Use statement gowns without purchasing, storing, cleaning, and constantly replacing a full client closet.
Exclusive partner savings.
Enjoy 35% off eligible partner rentals plus one 50% off eligible rental every calendar month.
Custom options when rentals are not enough.
Receive 10% off qualifying custom gowns $425+ for signature concepts, campaigns, studio wardrobe, and client requests.
A real perk for your clients.
Your clients receive 15% off eligible Bentley + Lace rental gowns using your assigned partner link or code.
Visibility beyond your own audience.
Strong partner imagery may be featured across Bentley + Lace social, email, website, launches, and marketing with photographer credit.
The Preferred Partner Advantage
A program built to support your photography business.
This is not a generic influencer code. Approved partners receive meaningful savings, client benefits, visibility, and collaboration opportunities designed around how photographers actually work.
35% off eligible partner rentals
Preferred pricing on eligible rentals used for client sessions, portfolio work, styled concepts, and photography-business needs.
50% off one rental every month
Active partners receive one 50% off eligible rental perk each calendar month. Use it for a signature session, seasonal concept, portfolio refresh, or elevated client experience.
Give clients 15% off eligible rentals
Clients reserve directly through Bentley + Lace using your assigned link or code while we handle rental preparation, shipping, details, and return.
10% off custom gowns $425+
Use your custom benefit for signature client pieces, studio wardrobe investments, styled campaigns, or a made-to-order look.
Early access + partner opportunities
Active partners may receive early access to new releases, seasonal opportunities, select launches, and partner-only offers.
Co-marketing + select collaborations
Strong partner work may be featured with photographer credit. Select approved campaigns may also receive complimentary gown access with agreed deliverables.
Use the partnership your way
Three ways to put couture into your business.
Include wardrobe in your session, let the client reserve directly, or create an approved editorial or launch project with us.
Include the gown in your session.
Reserve an eligible gown using your preferred partner rate and decide how wardrobe is incorporated into your photography package.
Let your client reserve directly.
Send your client your partner link or code. She receives 15% off eligible rentals while Bentley + Lace manages the rental directly.
Create something together.
Pitch a styled shoot, model call, launch concept, or campaign. Select projects may qualify for complimentary gown access with an agreed brief and deliverables.
Why Bentley + Lace
Partner with a brand built around photographers, fit, and unforgettable wardrobe.
Our gowns are created around portraiture, movement, adjustable fit, visual impact, and the realities of working with real clients.
How we value our partnerships
We want partners to feel seen, supported, and credited.
We are not building a giant list of discount-code holders. We want an active network of photographers whose work we know, whose businesses we can support, and whose imagery we are proud to share.
We credit your work.
When we share approved partner imagery, we credit and tag the photographer whenever possible.
We create opportunities to be featured.
Partner imagery may be considered for social, website, email, launches, inspiration, and photographer-focused marketing.
We share access first.
Active partners may receive early looks at new gowns, seasonal releases, collaboration opportunities, and partner-only offers.
We reward consistency.
Consistent participation can lead to stronger collaborations, launch features, and select complimentary projects.
What we ask in return
Active partnership, not passive membership.
The perks are intentionally strong, so every approved partner is expected to actively support Bentley + Lace throughout the year. We keep the expectations simple enough to work into normal social activity.
Original posts, reels, carousel posts, Bentley + Lace session images, Facebook group shares, reposting one of our social posts, sharing a new gown release to Stories, sharing a promotion, or recommending Bentley + Lace to your audience can all count.
The goal is consistent participation—not four fully produced photo shoots every month.
Questions, answered
Before you apply.
We want the exchange to be clear from the beginning.
Partner Application
Interested in partnering? Apply right here.
Tell us about your photography business below. Every application is reviewed individually with long-term partnership fit in mind.
Successfully submitted
Your partner application is in.
Thank you for applying to the Bentley + Lace Preferred Photographer Partner Program.
Your application was successfully submitted to us for review. If approved, we will contact you using the email address entered with your partner details and next steps.
Photography Rental Studio & Gown Warehouse
Our Aubrey, Texas location is home to the Bentley + Lace gown studio, nationwide rental warehouse, and appointment-based photography studio rental space. This is a working studio and warehouse and is not open for public walk-ins.
- Monday–Friday: 9:00 AM – 5:00 PM
- December–January: Monday–Friday, 10:00 AM – 12:00 PM