Save Every Time You Book
- 25% off rentals year-round
- 5% off custom gowns
- Surprise member coupons + seasonal specials
- Priority pricing on select gowns + bundles
Be First. Always.
Members unlock new releases before they ever hit the shop.
From holiday gowns to limited-edition couture drops, Dress Club members receive priority access to every launch. No more racing the clock or missing out on high-demand pieces — your membership guarantees first pick of the gowns everyone else is hoping to rent.
THE BENTLEY + LACE DRESS CLUB
•
MORE ACCESS. MORE SAVINGS. MORE FIRSTS.
JOIN THE COMMUNITY THAT GETS MORE — FIRST
Where Couture Meets First-Class Access.
Dress Club is your all-access pass to Bentley + Lace — created for photographers, moms, and couture lovers who want better access, meaningful savings, smarter planning, and a community that genuinely loves beautiful gowns as much as they do.
25% OFF RENTALS
EARLY ACCESS
MEMBER-ONLY TOOLS
COMMUNITY + EDUCATION
One annual membership. A full year of better gown days.
WHY JOIN?
Because the best gown is even better when you get more from it.
Dress Club was built for the people who come back to Bentley + Lace again and again. Instead of starting from zero every time you need a gown, members get built-in savings, earlier opportunities, planning tools, education, and a place inside our community.
Book Before the Crowd
- Early access to select new releases
- Priority rental opportunities for high-demand seasons
- First looks at highly requested styles
- Earlier access to major member events + sales
Get the Insider Perks
- VIP first looks at upcoming designs
- Fabric + color previews
- Archive, sample + special sale opportunities
- Surprise thank-you extras throughout the year
Plan With More Confidence
- Member education created for real photographers
- Business + session-planning tools
- Marketing support for turning gowns into bookings
- A community that shares ideas, feedback + encouragement
THE SAVINGS
Your membership can start working for you from the very first rental.
Dress Club is $120 for the year. With 25% off eligible rentals, every booking brings you closer to covering the cost of membership — and after that, the savings keep going.
$99 RENTAL
$24.75
member savings
$135 RENTAL
$33.75
member savings
$480 IN RENTALS
$120
saved at 25%
Examples are simple illustrations based on the stated 25% rental discount and do not include additional coupons, special offers, taxes, shipping, or other charges.
TRY THE SAVINGS CALCULATOR
What could Dress Club save you?
$
$
Estimated annual savings
$150.00
After $120 membership
$30.00 ahead
BUILT FOR MORE THAN ONE KIND OF GOWN LOVER
Who is Dress Club for?
Offer more without owning more.
Build styled sessions with access to couture without buying, storing, cleaning, and managing an oversized client closet. Rent what makes sense, purchase the staples you love, and use your member tools to plan the session around the gown.
One membership for a year full of moments.
Birthdays, holiday portraits, flower girl moments, dance, milestones, family photographs — Dress Club makes sense for families who already know there is always another beautiful reason to dress up.
Get closer to the designs you love.
See more, shop earlier, and enjoy member-only opportunities throughout the year. If new fabrics, limited pieces, special releases, and beautiful details are your thing, you belong here.
NEW MEMBER TOOLS
Dress Club now helps you do more than save on the gown.
These member tools were created to help photographers plan smarter, understand the numbers, and market the sessions they are building.
VIDEO EDUCATION
Watch anytime, anywhere.
Practical education for working photographers. →DREAM SESSION PLANNER
Know the numbers before you book.
Price sessions, calculate gown ROI, compare rent vs. buy + more. →MEMBER CONTENT CREATOR
Turn the session idea into a marketing plan.
Get hooks, captions, CTAs, Stories, search phrases + posting direction. →FIRST LOOKS. FIRST OPPORTUNITIES. FIRST PICK.
Be one gown ahead.
High-demand seasons move quickly. Dress Club members receive earlier access to select releases, special opportunities, and member-only previews so you can plan before the public rush begins.
For photographers, that means more time to build the session and market it. For moms, it means more time to plan the portrait, birthday, wedding, or holiday moment around the gown you love.
JOIN TODAY →THE PART YOU CANNOT PUT A PERCENTAGE ON
Came for the gowns. Stayed for the community.
Dress Club has become a place where members share ideas, cheer each other on, talk through sessions, swap inspiration, and celebrate the excitement of every new gown drop together.
SUPPORTIVE✦
CREATIVE✦
COLLABORATIVE✦
FUN✦
GOWN-OBSESSED
REAL BENTLEY + LACE MOMENTS
Why members keep renewing.
★★★★★“Year TWO in my dress club and I have to say… I’m obsessed. The women in this group? Amazing. Supportive. Hilarious. Creative. The discounts? Ridiculous. The quality? Stunning. The excitement every time a new drop hits? UNMATCHED.”
★★★★★“Worth every penny. The education I’ve received in just a short time has far surpassed other courses I invested in for marketing. As a business owner, this is the best investment I’ve made this year.”
★★★★★“Totally worth it! The amount of support from the owner and other photographers has been amazing. The perks are incredible, and some of my favorites are the dress rental discount and marketing tips.”
★★★★★“Came for the deals, stayed for the community. I just renewed for my 3rd year and I’ve received my investment back in savings already. The community you’re in is unmatched.”
★★★★★“I have saved SO much money being part of the Dress Club. We also get FIRST dibs on everything and extra perks ALL THE TIME. You want to be a part of the club, trust me!”
★★★★★“This club was 100% worth the investment. I have been able to rent early multiple dresses with amazing discounts and recently purchased two ready-to-ship gowns to add to my client closet.”
★★★★★“The dress club is where it’s at! You get ideas, feedback, classes, discounts, and someone who truly wants your success. I’ve saved thousands throughout the year. This is a win-win situation.”
QUESTIONS?
Before you join.
Dress Club is intentionally simple: one annual membership, a year of member access, and benefits designed to make Bentley + Lace work harder for you.
How much is Dress Club?
Dress Club is $120 for one year of membership.
Who should join?
Photographers, moms, families, collectors, and couture lovers who expect to rent, order, or plan with Bentley + Lace more than once during the year.
How much do members save on rentals?
Members receive 25% off rentals year-round, plus additional member-only opportunities and specials when offered.
Does Dress Club include custom gown savings?
Yes. Dress Club includes 5% off custom gowns, plus select member opportunities throughout the year.
Are the photographer tools included?
Yes. Current Dress Club member resources include Video Education, the Dream Session Planner, and the Member Content Creator.
Is Dress Club only for photographers?
No. Dress Club is also for moms, families, collectors, and couture lovers who want earlier access, member perks, and ongoing gown savings.
WE’RE MISSING ONE MEMBER… YOU.
More gowns. More perks. More magic. First.
Join the community built around beautiful gowns, smarter planning, meaningful savings, and the joy of being one step ahead.
$120
ANNUAL MEMBERSHIP
JOIN DRESS CLUB TODAY →
For photographers, families, and anyone with more than one moment worth dressing up for.
Visit Our Studio
Address
8648 Ike Byrom Rd, Building 2, Suite 2D
Aubrey, TX 76227
Aubrey, TX 76227
Hours
- Monday–Friday: 9:00 AM – 5:00 PM
- December–January: Monday–Friday, 10:00 AM – 12:00 PM
Studio Access
Appointments only - Studio rentals are available by appointment only. Available dates and times are shown during booking.
Contact
Important Note:
This address is not a return location for rental gowns. Do not ship rental returns to this address.