Marketing Video Library
Explore our collection of marketing videos
POSING TIPS AND TRICKS
• Start with movement — walk, twirl, shift weight
• Weight on the back foot for instant length
• Give hands a job — touch the gown, hair, or waist
• Turn the body slightly, face back to camera
• Drop shoulders, long neck, soft chin
• Use micro-expressions: exhale, half-smile, look away + back
• Sit, lean, or interact to stay natural
• Let the gown lead — movement, layers, details
• Keep talking — confidence comes from comfort
PRE-TEEN DREAM DRESS SESSION
These sessions are all about letting teens step into a gown that feels elevated, confident, and so them. No costumes. No awkward posing. Just beautifully styled couture gowns paired with clean, editorial imagery that captures who they are right now—on the edge of growing up, still holding onto a little magic.
Designed for teens who want something different.
Created for photographers who want images that feel timeless, modern, and meaningful.
This is confidence. This is expression.
This is a Dream Dress moment.
STYLING TIPS AND TRICKS
• Choose pieces that feel comfortable and special
• Stick to soft neutrals or timeless colors that photograph beautifully
• Keep accessories minimal and lightweight
• Hair should feel natural and age-appropriate
• Makeup (if any): clean, fresh, and simple
• Barefoot or classic shoes always photograph well
• Comfort first — confidence always follows
Easy. Timeless. Kid-approved 🤍
SOCIAL MEDIA TIPS AND TRICKS
1. Lead with the moment, not the dress
People don’t buy gowns—they buy how it feels.
Instead of:
“New rental gown available”
Say:
“Her first time seeing herself like this… and suddenly she stands taller.”
👉 This positions your gowns as transformational, not transactional.
2. Create tension posts that invite responses
Your audience engages when they feel seen or slightly called out.
Try this format:
“Be honest—
Do you book the gown right away…
or wait and hope it’s still there?”
👉 These perform well because they force a choice → more comments → more reach.
3. Show movement > static beauty
Your gowns are made to move—this is your advantage.
Content ideas:
- Slow twirls
- Walking toward camera
- Fabric catching light outdoors
👉 Movement = scroll-stopping + premium feel
4. Use “comment to unlock” CTAs
You’ve already done this well—lean into it harder.
Examples:
- “Comment MINT for the link”
- “Comment EDIT for this week’s 40% off gowns”
👉 This boosts engagement + triggers the algorithm to push your post further.
5. Build a weekly content rhythm (so people expect you)
Consistency builds trust and sales.
Simple structure:
- Monday: Deal of the Week
- Midweek: Emotional/story post
- Friday–Sunday: Urgency + reminders
👉 Your audience should start thinking:
“Wait… what’s this week’s gown?”
SOCIAL MEDIA TIPS AND TRICKS + MORE
After someone comments on your post, invite them to follow your page while they’re already engaged. Keep it simple and natural—thank them, then say something like, “We share more tips like this weekly—tap follow so you don’t miss them.” This works because you’re catching them at peak interest, not asking out of nowhere.
Marketing: boosting ads
Stop boosting everything.
Instead, post first—then watch what performs organically.
If a post is getting:
• saves
• comments
• shares
👉 THAT is what you boost.
You’re not paying to “hope” something works…
you’re putting money behind what already is working.
That’s how you turn a $5 boost into actual reach and bookings.